Close Menu
Fund Focus News
    Facebook X (Twitter) Instagram
    Trending
    • Are mutual funds still the middle class’s best bet for wealth building? – Firstpost
    • CBOE Files For Rule Change To List Crypto ETFs Without SEC Approval
    • Meta’s AI Bet Could Reshape These Top ETFs – Meta Platforms (NASDAQ:META), Roundhill Magnificent Seven ETF (BATS:MAGS)
    • QSE edges up as foreign funds increase net buying
    • Can specialised funds unlock India’s shorting potential—or will they just be long-only funds in disguise?
    • GL Supports SIP and RTP Testing for Next-Gen Networks
    • Pay contractors with bonds to curb inflation – Joe Jackson advises government
    • Sumitomo Mitsui Banking Corporation, Temasek Holdings show interest investments in AP
    Facebook X (Twitter) Instagram
    Fund Focus News
    • Home
    • Bonds
    • ETFs
    • Funds
    • Investments
    • Mutual Funds
    • Property Investments
    • SIP
    Fund Focus News
    Home»Mutual Funds»AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign | Advertising
    Mutual Funds

    AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign | Advertising

    May 5, 2025


    The Association of Mutual Funds in India (AMFI) has invited RFPs (request for proposal) from integrated and digital creative agencies to participate in a pitch for the development and execution of the next phase of its ‘Mutual Funds Sahi Hai’ campaign.

    The creative mandate aims at deepening the awareness about mutual funds among Indian consumers, simplifying their understanding, and driving higher engagement for mutual funds across demographics—especially among the investors from small towns, popularly referred to as ‘Bharat-first’.

    In its RFP document, AMFI has provided a detailed schedule for how it will choose an agency. This covers the activities including RFP release and access for interested agencies, shortlisting based on credentials and intent, and final creative presentations and agency selection. The interested agencies may request for RFP document and detailed guidelines by writing to [email protected].

    Venkat Chalasani, chief executive, AMFI, said, “We are looking for partners who understand financial behaviour and can translate that into compelling, high-impact communication—across mediums and markets.”

    Launched by AMFI in March 2017, the earlier phase of the awareness campaign, ‘Mutual Fund Sahi Hai’ was conceptualised by Wunderman Thompson Mumbai. It encouraged people to begin their investment journey by investing in mutual funds through the systematic investment plan (SIP) route. The key messaging revolved around achieving long-term financial goals such as children’s future and retirement planning.





    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Telegram Email

    Related Posts

    Are mutual funds still the middle class’s best bet for wealth building? – Firstpost

    July 30, 2025

    Can specialised funds unlock India’s shorting potential—or will they just be long-only funds in disguise?

    July 30, 2025

    a new way to pick a persistent winner

    July 30, 2025
    Leave A Reply Cancel Reply

    Top Posts

    Are mutual funds still the middle class’s best bet for wealth building? – Firstpost

    July 30, 2025

    Qu’est-ce qu’un green bond ?

    December 7, 2017

    les cat’ bonds deviennent incontournables

    September 5, 2018

    ETF : définition et intérêt des trackers

    May 15, 2019
    Don't Miss
    Mutual Funds

    Are mutual funds still the middle class’s best bet for wealth building? – Firstpost

    July 30, 2025

    For much of India’s working population, building wealth has always been a long game. The…

    CBOE Files For Rule Change To List Crypto ETFs Without SEC Approval

    July 30, 2025

    Meta’s AI Bet Could Reshape These Top ETFs – Meta Platforms (NASDAQ:META), Roundhill Magnificent Seven ETF (BATS:MAGS)

    July 30, 2025

    QSE edges up as foreign funds increase net buying

    July 30, 2025
    Stay In Touch
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    EDITOR'S PICK

    South Coast Winery Resort & Spa Celebrates California Wine Month With Sips and Stomps

    August 7, 2024

    EP County Coliseum renovations part of $324M bond election in November

    August 13, 2024

    Gold mutual funds: Why you can make this avenue a smart investment choice for Dhanteras 2024

    October 29, 2024
    Our Picks

    Are mutual funds still the middle class’s best bet for wealth building? – Firstpost

    July 30, 2025

    CBOE Files For Rule Change To List Crypto ETFs Without SEC Approval

    July 30, 2025

    Meta’s AI Bet Could Reshape These Top ETFs – Meta Platforms (NASDAQ:META), Roundhill Magnificent Seven ETF (BATS:MAGS)

    July 30, 2025
    Most Popular

    ₹10,000 monthly SIP in this debt mutual fund has grown to over ₹70 lakh in 23 years

    June 13, 2025

    ₹1 lakh investment in these 2 ELSS mutual funds at launch would have grown to over ₹5 lakh. Check details

    April 25, 2025

    ZIG, BUZZ, NANC, and KRUZ

    October 11, 2024
    © 2025 Fund Focus News
    • Get In Touch
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.