Dubai-based Proact Luxury Real Estate, founded by Ritu Kant Ojha, expertly aids Indian investors in navigating property investments in Dubai, prioritizing integrity and personalised service. In an exclusive interview with Bizz Buzz, CEO Ritu Kant Ojha emphasises, “Every client is unique, and we tailor our investment strategies to meet their specific goals. By engaging in detailed conversations, we understand their needs and recommend properties that align perfectly with their aspirations.” Ojha’s insights reveal Proact’s dedication to ensuring each investment journey is seamless and rewarding
What was your vision and mission when you founded Proact?
Bringing integrity and personalisation at the core of real estate advisory was the key reason I founded Proact Luxury Real Estate. My vision is to redefine luxury real estate advisory in Dubai by delivering an unparalleled standard of personalised service and investment precision, enabling our clients to achieve their aspirations while contributing to Dubai’s progressive and sustainable urban landscape.
Our mission at Proact Luxury Real Estate is to empower our clients through insightful, tailored real estate solutions that ensure long-term value and satisfaction. We are dedicated to upholding integrity, transparency, and innovation in every transaction, fostering trust and reliability. We commit to guiding our clients with expert knowledge and comprehensive support, transforming their investment journeys into rewarding experiences.
For example, in a transaction this month, we developed a unique property investment plan that aligned with a client’s goals for their children’s future, illustrating our commitment to go beyond the standard advisory role. In another instance we helped an investor buy multiple studio units for short-term rentals instead of a single large property. We want to service at least 1000 buyers in the next 3 years. Looking forward, we aim to deepen our personalised approach and align our operations with Dubai’s visionary 2040 plan, ensuring our strategies not only enhance investment returns but also contribute to Dubai’s sustainable urban development.
How has Dubai’s real estate market evolved, and what trends do you see now?
Dubai’s real estate market is rapidly evolving, embracing sustainability and technological integration, driven by the ambitious Dubai 2040 Urban Master Plan. We’ve observed a significant uptick in demand for properties equipped with smart technologies. For instance, a project we recently promoted, incorporated advanced sustainable technologies and sold out quickly, reflecting strong market demand. These trends are reshaping investor expectations and driving us to continually adapt our strategies to meet these new standards.
The luxury real estate market in Dubai is progressively leaning towards integrating green technologies and smart home systems. Looking forward, we anticipate the rise of biophilic design, which incorporates natural materials and living ecosystems into homes, enhancing both aesthetics and sustainability. These trends are not merely passing fads but are becoming fundamental elements that define the next generation of luxury living, influencing our strategies and offerings.
What should Indian buyers consider when investing in Dubai real estate?
Every property investor should look beyond the common metrics and consider developer credibility, economic viability and legal aspects. One often overlooked factor is the impact of maintenance fees on investment returns. One also needs to be careful of the possibility of false claims, both by the developer as well as brokers. For example, there could be a developer offering a substantially discounted off-plan that might be lucrative to start-with but can become a headache if it has civil and electrical issues at a later date. And this is where a trusted broker like Proact comes-in who can provide comprehensive due-diligence.
Apart from getting our client great returns, we also provide our clients with detailed insights into the local socio-economic trends that influence property values, ensuring their investments are both secure and optimised for long-term growth.
What returns can Indian buyers expect from Dubai properties, compared to other global cities?
Properties in Dubai offer compelling rental yields, typically between 8 per cent and 10 per cent, which are considerably higher than those in cities like London, where yields hover around 3 per cent to 4 per cent or in India where it averages 2 per cent. The cost per square feet in Dubai is between one-third to one-fourth of other larger cities in the world which is why Dubai presents massive capital appreciation opportunities. This stark contrast, coupled with Dubai’s tax-friendly regime, presents a lucrative opportunity for investors globally, including from India. At Proact, we equip our clients with realistic projections and market analyses, empowering them to make informed decisions that maximise their investment potential.
What differentiates Proact Luxury Real Estate from other advisory firms in Dubai?
We stand distinctively apart in Dubai’s competitive market through a deep commitment to understanding and integrating each client’s unique story and investment objectives into our approach. We don’t just find properties; we find homes that forge communities and fit perfectly into our clients’ lifestyles. This is exemplified by feedback from clients who have felt strongly connected to their new environments, emphasising that we deliver much more than a property – we deliver a lifestyle.
Our differentiation is underpinned by three key factors: Firstly, we focus on crafting personalised investment strategies through detailed conversations that often lead clients to refine their initial requirements based on our insights. Secondly, we provide robust after-sales support that covers everything from property management to legal and transactional assistance, ensuring our clients feel supported long after a sale is closed. Lastly, we offer exclusive market access through our deep industry connections, giving our clients first-look opportunities at off-market luxury properties, which provides them a significant advantage in securing prime investments.
Additionally, we enable clients to explore properties virtually and execute transactions securely without the need to be physically present, ensuring the purchase process is not only efficient but transparent and reliable. Together, these practices ensure that our service is not just transactional but transformational, making Proact Luxury Real Estate a truly exceptional partner in Dubai’s real estate market.
What are Proact’s goals for the next five years, and how will you expand services for international clients?
We are already servicing clients from the UK, US, and India. Over the next five years, Proact aims to set-up physical offices in these countries while continuing to innovate locally. We plan to launch ‘Proact Premier,’ a service tailored for ultra-high-net-worth individuals that offers exclusive properties and personalised investment portfolios. This initiative will cater to the unique lifestyles and preferences of our most discerning clients, ensuring that our services not only meet but exceed the expectations of a global clientele, reinforcing Proact’s position as a meaningful player in Dubai’s luxury real estate market.