HSBC Mutual Fund has unveiled Apne #SIPKoDoPromotion, a unique digital campaign to create awareness and educate investors about SIP Top-up and the role it plays in their long-term wealth creation.
Systematic Investment Plans (SIPs) are a popular investment tool that allows investors to invest a fixed amount in a mutual fund scheme at regular intervals (monthly, quarterly, etc.). A SIP Top-Up allows investors to increase their SIP by a fixed amount or percentage, at predefined intervals. A SIP Top-up can take care of inflation, evolving lifestyles, and expenses.
The Apne #SIPKoDoPromotion aims to use real life situations to nudge investors to opt for a top-up plan to meet their long-term wealth creation goals and bridge the disconnect between rising aspirations and investment strategies, the company stated.
The campaign is a series of three short films of 30 seconds each, with an aim to encourage investors to embrace the concept of giving their money a well-deserved promotion by opting for a Top-Up facility on their SIPs.
The first film features a couple visiting an orphanage and realizing that they are being interviewed by a kid. The serious faced kid questions them on income, promotion, etc. when questioned on the promotion of their wealth, they are left clueless and are sent away.
The second film opens to a meeting between families of a prospective bride and groom. The prospective groom is left speechless when being questioned on the promotion of his money, leaving the bride’s family leaving disappointed.
The third film features a family seeking a cook. The twist is Chotu (the cook) is interviewing the family. While there are proud and happy answers to questions on the house, salary, increments, etc., none of them have an answer to promotion of their wealth. Chotu leaves, rejecting them.
Commenting on the launch, HSBC Mutual Fund CEO Kailash Kulkarni said, “SIPs are becoming the go-to tool for retail investors to achieve their financial goals. Through our Apne #SIPKoDoPromotion campaign, we want to emphasise on the power of compounding that an SIP Top-up brings in, aiding in building long-term wealth. We want our investors to know that a Top-up can empower them to boost their investments at par with their current income levels and hence be in control of their financial future.”
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