Private Label Trade Show, Nov. 17-19
In response, a dedicated wine and spirits pavilion will be a main attraction at PLMA’s “The Store Brands Phenomenon 2024 – Empowering the Retail Industry” Private Label Trade Show, November 17-19 at the Donald E. Stephens Convention Center, Chicago. Wine, spirits, ready-to-drink cocktails and non-alcoholic beverages will be featured in the pavilion.
“Exhibitors will present new and innovative adult beverages that deliver great taste, exceptional quality and impressive value,” said PLMA Corporate Vice President Anthony Aloia.
The Show’s focus on wine comes at a time when the value of the U.S. wine market surpassed $107 billion last year, from $73 billion in 2018, according to the 2024 BMO Wine Market Report.
Retailers in all channels have elevated their wine business with new product offerings, exclusive partnerships, convenient packaging, e-commerce platforms and many other initiatives.
Among the examples:
- Albertsons Cos.’ Vinaforé and O Organics private brands are included in the company’s Vine & Cellar direct-to-consumer online wine store.
- Aldi’s new California Heritage Collection of reds and whites.
- Cabernet, chardonnay and other wine varietals are part of the new Finest Reserve by Our Family premium line from SpartanNash.
- Gelson’s “Winemaker Series” private label wine features a collaboration with renowned “First Lady of Wine,” Heidi Barrett.
- Circle K’s Sunshine Bliss line is offered in both bottles and single-serve tetra containers.
The innovation and quality of today’s wines are evident in PLMA’s 2024 International Salute to Excellence Awards®. Among the winners: Albertsons Cos., Vinaforé Collection Châteauneuf-du-Pape A.O.C. 2021; Aldi, Specially Selected Rioja D.O.C. Reserva 2018; and New Seasons Market, Partners In Crime, Malbec, Argentina 2022.
Along with wine, retailers are investing in private label spirits. Take Costco’s Kirkland brand vodka; and Aldi’s Vista Bay Hard Seltzer, just to name a few.
Wine and Spirits suppliers will be among nearly 1,800 exhibitors and more than 3,000 booths at the PLMA Show. Exhibitors will also showcase shelf-stable foods and beverages, refrigerated and frozen foods, flavors and ingredients, authentic international foods and nonfoods, self-care, baby care, beauty and cosmetic products, household goods, kitchenware, general merchandise, sustainable packaging, pet care, and much more.
Plus, the Show features opening seminars, a keynote breakfast, retail trends breakfast, engaging networking events and informational displays. Among the many special on-site exhibits:
- PLMA’s Idea Supermarket®, featuring the latest product and packaging trends from around the globe.
- New Product Expo, a showcase of select product and packaging innovations from companies exhibiting at the show.
- PLMA 2024 Salute to Excellence Awards®, a display of retailer food and non-food product innovations chosen best private label product in their categories by industry and consumer judges as part of PLMA’s prestigious Salute to Excellence Award® competition.
For more than 40 years, the PLMA Show has attracted major supermarkets, supercenters, drug chains, wholesale clubs, dollar and specialty stores, mass merchandisers, importers and exporters, e-commerce retailers and many others to find new products, make new contacts and discover new ideas.
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