PhonePe Wealth has launched CRISP, a tool designed to help investors make informed decisions on mutual fund investment.
The number of unique mutual fund investors in India has grown to 53 million as on December 31, 2024, from 20 million as on December 31, 2019, according to AMFI.
The CRISP (Consistency, Risk and Investment Style of the Portfolio) tool offers investors a solution to select appropriate funds, as opposed to just looking at past returns.
Retail investors, especially those investing via wealthtech platforms, have largely relied on past point-to-point performance of funds to make their investment choices. This has often led to wrong investment choices. CRISP simplifies investing decisions by converting the performance, risk and portfolio data of mutual funds into actionable insights.
“The mutual fund industry is experiencing significant growth due to the industry’s investor awareness initiatives and democratisation of mutual fund investing by wealthtech platforms. At PhonePe Wealth, our focus is on supporting investors through innovative tools like CRISP. We are committed to developing research and technology-driven solutions that help investors embrace core investing principles and prudently navigate their wealth creation journey,” said Nilesh D Naik, Head of Investment Products, Share.Market (PhonePe Wealth).