The firm had more than doubled its assets under management in 2023, rising from $1.8bn to $3.8bn. Sommerville attributed the growth to their suite of yield Maximizer ETFs, which used covered call strategies to help investors generate income.
He stated, “We’ve built these strategies with an income-first approach, focusing on what investors need as demographics shift toward higher demand for monthly income.”
Mersereau said, “Our team is exceptional. We’ve expanded significantly, and it’s been a total team effort. Everyone contributes, from the creation of innovative strategies to building relationships with advisors.”
Mersereau co-founded Hamilton ETFs in 2009 and has nearly 30 years of experience in financial services.
Prior to founding the firm, she worked with Wessel at the dealer arm of a Big-6 Canadian bank, where she assisted in equity research and later co-managed a long-short strategy focused on financial services stocks. She began her career at a Canadian insurance company.