Close Menu
Fund Focus News
    Facebook X (Twitter) Instagram
    Trending
    • India’s Mutual Funds doubled down on this auto ancillary stock in October
    • If I had to start over, here’s how I’d make millions… again! KEVIN O’LEARY reveals best investments, the career with soaring salaries and worst mistake he made
    • Trump Expands Bond Portfolio With New Corporate and Public Debt Investments
    • Trump has bought at least $82 million in bonds since late August, disclosures show
    • Investors pour billions into ETFs — but their retirement returns are being eroded by these 3 mistakes
    • Sip and paint event to raise funds for Kempton Ferals’ cat rescue work
    • Indian investments in gold ETFs third highest in October
    • The great alpha fade in active large-cap funds. Time to exit?
    Facebook X (Twitter) Instagram
    Fund Focus News
    • Home
    • Bonds
    • ETFs
    • Funds
    • Investments
    • Mutual Funds
    • Property Investments
    • SIP
    Fund Focus News
    Home»ETFs»Jewellery demand down 7%, ETFs srge 216% as India shifts to financial gold
    ETFs

    Jewellery demand down 7%, ETFs srge 216% as India shifts to financial gold

    February 17, 2025


    For centuries, gold has been more than just an ornament in Indian households—it has symbolised security and prosperity. However, the way Indians invest in gold is changing. While overall gold investments are rising, traditional physical gold, particularly jewellery, is losing its appeal.

    Index Fund Corner

    Sponsored

    Scheme Name 1-Year Return Invest Now Fund Category Expense Ratio
    Axis Nifty 50 Index Fund +32.80% Invest Now Equity: Large Cap 0.12%
    Axis Nifty 100 Index Fund +38.59% Invest Now Equity: Large Cap 0.21%
    Axis Nifty Next 50 Index Fund +71.83% Invest Now Equity: Large Cap 0.25%
    Axis Nifty 500 Index Fund — Invest Now Equity: Flexi Cap 0.10%
    Axis Nifty Midcap 50 Index Fund +46.03% Invest Now Equity: Mid Cap 0.28%

    Instead, financial gold—such as gold ETFs—is gaining traction.

    Jewellery demand declines

    Data from the World Gold Council shows that India’s gold jewellery demand has fallen for three consecutive years. It stood at 610 tonnes in 2021, dropped to 600 tonnes in 2022, declined further to 575 tonnes in 2023, and is estimated to fall to 563 tonnes in 2024—a 7% decline from 2022 levels.

    The primary reason is soaring gold prices.

    In 2024, gold prices in India surged over 15%, making jewellery purchases more expensive.

    Making charges, which add 10-25% to the cost, further discourage buyers.

    Additionally, younger investors are shifting away from viewing gold as a family heirloom, seeing it instead as a financial asset.

    Bars and coins hold ground but trail financial gold

    Investment demand for gold bars and coins has been relatively stable but is not keeping pace with financial gold products. Demand fell from 186 tonnes in 2021 to 173 tonnes in 2022. However, it rebounded to 185 tonnes in 2023 and surged to 239 tonnes in 2024, marking a 29% increase.

    Experts believe this rise is a short-term reaction to geopolitical tensions and rising gold prices. Over the long term, bars and coins are losing ground to financial gold, which offers greater convenience.

    Gold ETFs: The clear winner

    The biggest shift is toward paper gold. Gold Exchange-Traded Funds (ETFs), which track gold prices without involving physical ownership, have seen a surge in popularity.

    According to AMFI data, net inflows into gold ETFs jumped from ₹460 crore in 2022 to ₹2,919 crore in 2023, before skyrocketing 216% to ₹9,225 crore in 2024.

    Several factors are driving this growth. Gold ETFs are easier to buy and sell than physical gold, with no making charges or storage concerns.

    They are also highly liquid, allowing investors to trade them on stock exchanges at any time. This convenience is particularly appealing to urban and younger investors.

    Tax changes favor financial gold

    The 2024 Union Budget further accelerated this shift. Previously, long-term capital gains (LTCG) on gold ETFs were taxed at 20% with indexation if held for over three years.

    Now, gold ETFs qualify as long-term assets if held for just 12 months and are taxed at a flat 12.5%, without indexation.

    In contrast, physical gold—including jewellery, bars, and coins—still requires a 24-month holding period to qualify for LTCG benefits, making financial gold a more tax-efficient option.

    What’s driving the shift?

    Several factors are pushing Indians toward financial gold:

    Rising prices: Higher gold prices, coupled with making charges (10-25%), make jewellery purchases costlier.

    Convenience: Gold ETFs require no storage, security, or insurance, unlike physical gold.

    Liquidity: ETFs can be bought and sold easily on stock exchanges, whereas selling jewellery or bars often involves losses or delays.

    Tax benefits: The 2024 Budget lowered LTCG tax on gold ETFs to 12.5% after just 12 months, while physical gold requires a 24-month holding period for similar tax treatment.

    Changing investor preferences: Young investors see gold as a financial asset rather than a family heirloom, preferring “paper gold” over “locker gold.”

    The road ahead

    While physical gold remains culturally significant, particularly for weddings and festivals, India’s gold market is gradually moving toward financialisation.

    Experts believe that while jewellery will always have its place, the future of gold investment in India will be increasingly paper-based.

    ALSO READ | High gold prices auger well for gold lenders, but Q3 shows contrasting results for these two firms



    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Telegram Email

    Related Posts

    Investors pour billions into ETFs — but their retirement returns are being eroded by these 3 mistakes

    November 16, 2025

    BitMine Overhaul Signals Institutional Consolidation as ETH ETFs Record Outflows

    November 15, 2025

    Solana and XRP ETFs Attract Fresh Inflows Even as Crypto Market Falls

    November 15, 2025
    Leave A Reply Cancel Reply

    Top Posts

    The Shifting Landscape of Art Investment and the Rise of Accessibility: The London Art Exchange

    September 11, 2023

    Charlie Cobham: The Art Broker Extraordinaire Maximizing Returns for High Net Worth Clients

    February 12, 2024

    India’s Mutual Funds doubled down on this auto ancillary stock in October

    November 17, 2025

    The Unyielding Resilience of the Art Market: A Historical and Contemporary Perspective

    November 19, 2023
    Don't Miss
    Mutual Funds

    India’s Mutual Funds doubled down on this auto ancillary stock in October

    November 17, 2025

    Shares of SKF India Ltd., the auto ancillary company, gained as much as 5% on…

    If I had to start over, here’s how I’d make millions… again! KEVIN O’LEARY reveals best investments, the career with soaring salaries and worst mistake he made

    November 16, 2025

    Trump Expands Bond Portfolio With New Corporate and Public Debt Investments

    November 16, 2025

    Trump has bought at least $82 million in bonds since late August, disclosures show

    November 16, 2025
    Stay In Touch
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    EDITOR'S PICK

    China’s State-backed banks under fire over alleged market manipulation in bond trading – Firstpost

    August 8, 2024

    Flush with federal funds, dam removal advocates seize opportunity to open up rivers, restore habitat

    August 7, 2024

    Active funds steal a march over passives during recent fall

    March 26, 2025
    Our Picks

    India’s Mutual Funds doubled down on this auto ancillary stock in October

    November 17, 2025

    If I had to start over, here’s how I’d make millions… again! KEVIN O’LEARY reveals best investments, the career with soaring salaries and worst mistake he made

    November 16, 2025

    Trump Expands Bond Portfolio With New Corporate and Public Debt Investments

    November 16, 2025
    Most Popular

    🔥Juve target Chukwuemeka, Inter raise funds, Elmas bid in play 🤑

    August 20, 2025

    💵 Libra responds after Flamengo takes legal action and ‘freezes’ funds

    September 26, 2025

    ₹10,000 monthly SIP in this mutual fund has grown to ₹1.52 crore in 22 years

    September 17, 2025
    © 2025 Fund Focus News
    • Get In Touch
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.