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Nippon India Mutual Fund (NIMF) announced on Tuesday that it has started an investor awareness campaign to encourage more retail investors
Mutual Fund
New Delhi, Apr 21 (PTI) Nippon India Mutual Fund (NIMF) announced on Tuesday that it has started an investor awareness campaign to encourage more retail investors to join mutual funds and develop good investing habits.
The campaign, called ‘Har Ghar Investor’, aims to educate and inform first-time investors and help them feel confident as they start investing. In the first phase, the goal is to get at least one person in every household to invest in mutual funds, with plans to reach even more people across the country over time, according to the fund house.
NIMF said the campaign is based on research showing that there is a big gap between the number of investors and those actually investing in mutual funds.
Out of India’s population of about 140 crore, there are around 12 crore demat accounts, but only a little over 6 crore people invest in mutual funds. The campaign comes as the market regulator, SEBI, has warned about the risks of complex financial products.
SEBI noted that over 90 percent of investors have lost money in Futures and Options trading, while mutual funds have continued to grow steadily. The campaign is being shared on digital platforms and features people from different jobs, income levels, and life stages talking about why investing in mutual funds is important. It also includes simple videos to help new investors understand key mutual fund concepts.
(This story has not been edited by News18 staff and is published from a syndicated news agency feed – PTI)
April 23, 2026, 14:16 IST
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