The scheme aims to provide long-term capital appreciation by investing primarily in equity and equity-related instruments of companies engaged in consumption and consumption-linked activities, as well as allied sectors expected to benefit from domestic consumption-led demand.
The fund house said there is no assurance that the investment objective will be achieved. The scheme is benchmarked against the Nifty India Consumption Total Return Index (TRI).
According to WhiteOak Capital Asset Management, India’s domestic consumption continues to be supported by structural factors such as population growth, rising disposable incomes, urbanisation, increased digital penetration and wider access to credit. Government initiatives in manufacturing and infrastructure, along with rising foreign direct investment, also support consumption-driven growth over the long term.
Industry data shows that several open-ended mutual fund schemes currently track the consumption theme, with combined assets under management of about ₹38,390 crore as of December 31, 2025. Assets in consumption-themed funds have increased over time, reflecting continued investor interest, although past performance does not indicate future returns.
Aashish Somaiyaa, Chief Executive Officer of WhiteOak Capital Asset Management, said the domestic consumption story is shaped by structural trends rather than short-term cycles. Ramesh Mantri, Chief Investment Officer, said the scheme will follow a bottom-up approach to stock selection and will not restrict itself to any specific market capitalisation, while seeking opportunities across the consumption value chain.
Under normal market conditions, the scheme will invest 80% to 100% of its net assets in equity and equity-related instruments aligned with the consumption theme. Up to 20% may be invested in equities outside the theme, and up to 20% in debt and money market instruments, in line with regulatory limits. The scheme may also invest in REITs and InvITs, subject to regulations.
The fund will be managed by Ramesh Mantri, Trupti Agarwal, Dheeresh Pathak and Piyush Baranwal. It will be offered under Direct and Regular Plans with a Growth option.