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    Home»Investments»Generative AI is a top driver for cloud investments
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    Generative AI is a top driver for cloud investments

    August 16, 2024


    More than half (54%) of organisations say AI is the main driver of their cloud investments.

    This is according to a study by technology services and consulting company, Wipro, which has released its first ‘Pulse of Cloud’ report highlighting the evolving dynamics of cloud and artificial intelligence (AI) adoption across industries. 

    ‘The Pulse of Cloud: Quarterly Report July 2024‘ by Wipro FullStride Cloud reveals the impact of AI on cloud investments. As organisations prepare for an AI-driven future, companies are increasing investments in cloud, with more than half of the survey respondents indicating that they are increasing investments in hybrid (54%) and public (56%) cloud. And while a majority of respondents (55%) say their cloud adoption is currently outstripping AI adoption, more than one third (35%) say they are advancing in tandem with both technologies. 

    Jo Debecker, managing partner and global head of Wipro FullStride Cloud, said: “Our survey findings further confirm that cloud continues to be the primary transformational platform for the enterprise, empowering organisations to innovate and stay competitive.

    “The importance of an effective cloud strategy is only amplified with the increasing focus on AI. The cloud’s scalability and processing power are critical in holding and managing the huge volumes of reference data required by AI. As such, cloud investment decisions are increasingly being driven by the need to support AI.” 

    The report also reveals the growing focus on cloud cost management, with 54% of organisations leveraging utilisation analysis and automation tools for cost management and 59% now using a unified cloud management strategy.  

    “As enterprises rethink their infrastructure to reap the benefits of AI, they are also seeing increased value in adopting a cloud economics approach. Our survey shows that as data migration and the adoption of AI-related applications increasingly drive cloud investment, unified cost management strategies are also growing in importance,” added Debecker. 

    The Pulse of Cloud: Quarterly Report July 2024 survey was conducted between May and June 2024 among 500 senior executives across North America and Europe. 

    Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.

    Tags: generative AI, investment, research



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