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    Home»ETFs»If You Want to Buy One of These ETFs on Fidelity’s Platform, It’s Going to Cost You Up to $100
    ETFs

    If You Want to Buy One of These ETFs on Fidelity’s Platform, It’s Going to Cost You Up to $100

    April 26, 2026


    Editor’s note: After this article was published, a Fidelity representative reached out to clarify that when an investor purchases shares of an ETF on its Service Fee Eligible ETF list, the service fee is 5% of the buy value, and that is capped at $100 total. The language in this article has been adjusted. This has not changed the opinion of the author of this article.

    Starting June 1, Fidelity will charge a fee of up to $100 on purchase trades on more than 120 exchange-traded funds (ETFs). It’s one of the most investor-unfriendly decisions I’ve seen in a while.

    It started with Fidelity requiring ETF issuers to pay an asset-based fee to help cover trading costs. Those who declined will have the fee — which is 5% of the purchase, up to $100 maximum — added to purchases of shares of their ETFs on Fidelity.

    Roundhill is the most impacted issuer. More than 40 of its ETFs will be subject to the fee. The Roundhill Magnificent Seven ETF (MAGS 0.65%), the Roundhill Generative AI & Technology ETF (CHAT +0.03%), and the Dan Ives Wedbush AI Revolution ETF (IVES 0.85%) are funds with more than $1 billion in assets under management (AUM) that are on the fee list.

    Even though this fee only applies to just over 100 mostly smaller ETFs, it’s the kind of action that immediately makes Vanguard look more attractive.

    A sad investor watches as dollar bills fly out of her wallet.

    Image source: Getty Images.

    Why Fidelity is charging commissions on certain ETF trades

    While trades are free for investors on many platforms, they still cost money for the brokerage platforms. Many ETF issuers subsidize the fee themselves so that the funds remain accessible on the platform.

    Some smaller issuers don’t pay this fee, and it can be costly to brokerages like Fidelity. Now, Fidelity is essentially telling issuers to subsidize the fee, or else investors will be charged every time they purchase shares. Fidelity isn’t threatening to kick these issuers’ funds off the platform (yet). But it’s basically telling them to play ball, or they will make investing in their ETFs less attractive.

    Unfortunately, it’s not the issuers who will suffer immediately. Anybody who wants to buy shares of the affected ETFs will pay the price.

    Major ETFs affected by Fidelity’s new fee

    The full list of ETFs that will be subject to the service fee can be found here. The major ETFs impacted are listed below.

    Ticker Fund Assets Under Management
    MAGS Roundhill Magnificent Seven ETF $4.4 billion
    CHAT Roundhill Generative AI & Technology ETF $1.3 billion
    IVES Dan IVES Wedbush AI Revolution ETF $1.0 billion
    QDTE Roundhill Innovation-100 0DTE Covered Call Strategy ETF $824 million
    PTL Inspire 500 ETF $762 million
    HNDL StrategyShares Nasdaq 7HANDL Index ETF $637 million
    BINV Brandes International ETF $481 million
    CLSE Convergence Long/Short Equity ETF $444 million
    HECA Hedgeye Capital Allocation ETF $410 million
    XDTE Roundhill S&P 500 0DTE Covered Call Strategy ETF $289 million
    IPO Renaissance IPO ETF $140 million

    Data source: Fidelity.

    For the most part, the ETFs subject to the fee are small and don’t see a lot of trading activity to begin with. But there are some familiar names on the list, including the Roundhill Magnificent Seven ETF.

    What should Fidelity account holders do?

    If you’re buying shares of these ETFs, especially in smaller amounts, you should look somewhere else. It doesn’t make sense to pay the fee every time you want to buy shares. Moving to a platform like Vanguard or Schwab makes sense since they don’t charge fees like this.

    It’s important to remember, however, that this fee applies only to a small number of ETFs. If you don’t buy these funds, you won’t be impacted.

    But Fidelity may keep adding ETFs to this list. However, with Fidelity’s size and scale, it should realize that the bad PR it will get from doing this will almost certainly outweigh any financial benefit.

    Fidelity brokerage account holders should consider moving to a different platform. It’s hard to view this as anything less than a strong-arm move by a financial giant that’s only going to impact investors.



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